Responsive Website for FareCompare
FareCompare
Farecompare provides airline tickets, airfare, air travel planning tools, and travel advice services. FareCompare.com is an airfare comparison shopping site.
I worked with an Art Director and visual designer to create wireframes focusing on flight search and recommendations. FareCompare uses an algorithm to determine the best time to fly.
Our task was to modernize the website and create a mobile friendly experience. The end goal was to encourage travelers to consider alternate travel dates and routes to get the best value.
Along side flight results, FareCompare offers user suggestions to travel on alternate days or fly to alternate airports close to their destination, to save money.
While we created the customer’s original result as the primary offer, the results recommend alternate options in a visual grid. Users can easily scan offers before making a selection.
Each search result offers FC’s value rating (Great or Good), easily identifying the best value to travelers.
Lead UX Designer
November 2012- March 2013
Responsive Website
Desktop: Flight Search Recommendations
Desktop: Flight Search
Mobile: Flight Search
Industry Expertise: Travel Q&A