Andrea La Valleur-Purvis

Responsive Website for FareCompare

FareCompare
Farecompare provides airline tickets, airfare, air travel planning tools, and travel advice services. FareCompare.com is an airfare comparison shopping site.

I worked with an Art Director and visual designer to create wireframes focusing on flight search and recommendations. FareCompare uses an algorithm to determine the best time to fly.

Our task was to modernize the website and create a mobile friendly experience.  The end goal was to encourage travelers to consider alternate travel dates and routes to get the best value.

Along side flight results, FareCompare offers user suggestions to travel on alternate days or fly to alternate airports close to their destination, to save money.

While we created the customer’s original result as the primary offer, the results recommend alternate options in a visual grid. Users can easily scan offers before making a selection.

Each search result offers FC’s value rating (Great or Good), easily identifying the best value to travelers.

Wireframes
tablet wireframes

Lead UX Designer
November 2012- March 2013
Responsive Website

 

Desktop: Flight Search Recommendations

 

Desktop: Flight Search

 

 

 

Mobile: Flight Search

Industry Expertise: Travel Q&A