Andrea La Valleur-Purvis

I’m a British-American Designer living in Barcelona.

In my career as a Art Director and earlier as Senior Interactive Designer, I have had the privilege of championing User Experience and Visual Design initiatives for Amazon, Facebook, AT&T, Ooyala, Sony, FareCompare, Synchronoss, international Startups and several projects for Microsoft.

Born in Cambridge, England, I later moved to central Germany where I spent my childhood. At age 18 I ventured to explore America, where I studied design and art in Minneapolis. In the early 2000’s I moved to Seattle, and soon thrived in the city where technology, innovation and creativity converge.

Fast forward 14 years, I jumped at an amazing opportunity to travel the world and live as a digital nomad for a year. What an incredible experience.

Spending time, living in towns across dozens of countries, I quickly realized I wanted to relocate back to Europe. Barcelona has now been my home since mid 2016.

Quick Facts

  • 14 + years of UI & UX Design experience

  • 10+ years of focus in Service Design, Customer Experience and Design Innovation

  • Mastery of  Sketch and Adobe Creative Suite, as well as latest prototyping techniques

  • Fluency of grids, type, color, layout, iconography, imagery, patterns and design systems

  • Ability to work closely with Engineers, Product Owners, Project Managers and C-Level

  • Self-starter who is user-focused and solutions oriented

  • User testing, live testing and research experience

  • Ability to be both visionary and granular when needed

  • Experience in scoping, planning, costing and resourcing creative services

  • Startup, Agency & in-house experience

  • Legally able to work in the United States and Europe

I enjoy the process of creating digital products for a variety of technologies and devices, including iOS, Android and Windows Tablet and Windows Phone, Roku, Xbox One, responsive websites, software and WordPress themes.

Given the nature of my current and most recent work, my portfolio will be updated after their respective product release.

Sample of my work 

Download Resumé

 

Evan Vernon, Head of Product Development & Technology at The Whistle

I worked with Andrea on software design prototyping projects, and was consistently impressed with her eye to detail and her emphasis on finding the purpose and the goal of the software, instead of just putting lines together in a consistent manner. Andrea’s pursuit of functional, beautiful interaction and her precision in that pursuit are rare. I recommend her to anyone who is looking to up-level their interaction model and dramatically improve their user experience.

Loni Watson, UX Researcher, Microsoft,  Macintosh Business Unit

Andrea is great! She was able to produce detailed designs (ranging from small icons to full UI) in a consistent and efficient manner. Not only does she have strong design skills, but she’s very personable and a great team player.

Arnold Dela Cruz, UI/UX Designer at Apptio

Andrea stands apart from the droves of attention-starved designers clamoring for awards and fancy cars. Her no-nonsense approach to any design project, be it a website or a print campaign, is galvanized by her attention to a client’s need and formulating a solid strategy for development and execution. Make no mistake. Andrea is full of talent and possesses a marketing and business acumen lacking in so many designers in the market. With her it’s not about pretty pictures. It’s about real results.

Cassie Welsh, Executive Director at The Cashiers-Highlands Humane Society

I ABSOLUTELY LOVE IT, LOVE IT, LOVE IT!!!!!!! Andrea, this is so awesome looking.

Jonathan Lien, California Business Owner at Max Watches USA

Andrea is one of the most talented and innovative designers left in the Northwest. She makes herself available to her clients at all hours of the day to ensure deadlines are being met. I have personally referred Andrea to my friends and family as well as including her in many of my personal endeavors. A++ for Andrea

Rob MacKay, Freelance Web Developer in the UK 

Andrea is an excellent and refreshing person to work with. Fun caring and professional! Her designs are extremely high quality and stylised – creating both unique print and web work for her clients.